Demonstrate an awareness of audience needs through choice of medium and the selection of images, words, and sounds. 0701.7.5

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1. Adapting to Your Audience - adjust the message - how we say to and what information we include
2. Audience Analysis - audience analysis can help you gain valuable insight about your readers
3. In Search of an Audience - consider what attitudes and assumptions potential audience members will bring with them
4. Writing Guide: Audience - Recognize that different readers can best understand different messages